Arona is formed by different neighbourhoods, one of them being Playa de las Americas.
It is the main tourist destination for the south of Tenerife, developed in a haphazard manner over the past thirty years or so it has grown out to a centre for mass tourism. Las Americas as it is so often referred to has everything going for it; a year round sunny climate, a choice of beaches, a marina, casino, mountains, hundreds of bars and restaurants and a variety of landscapes.
Water sports of every conceivable configuration are possible, through swimming, scuba diving, snorkeling or a submarine trip to sailing, windsurfing, jet skiing or power boating to a trip to watch the whales and dolphins at play.
To house this mass tourism, innummerable hotels, apartments, B&B, campings, etc. were build on this once "hippy" discovered place.